First we find out who your customers are by dividing them into Geographic, Demographic, Behavioral, and Psychographic market segments. Segmentation is used to find out your customers' purchasing behavior, needs, wants, influences, attitudes, life styles and where they shop.
Then we study your customers by using research techniques, surveys, in-depth interviews, and focus groups. The research determines how to deliver the message efficiently; what to say, how to say it, how to get the customers attention, and what media to use.
Last we implement a customized marketing plan that will speak directly to your target audience without any waste of advertising budget. The plan will cover goals, objectives, and strategies for website, ads, prints, broadcast, promotions, PR, Internet, mail, and media plans.
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